NIKE x FOOTLOCKER
JOSELLE

“Joselle grew up not knowing how to own her identity. Given she was born in the Philippines, there was this internal struggle of finding a sense of belonging in Toronto.

Now having confidence in who she has grown to be and being able to wear the pride of her Filipino heritage on her sleeve, Joselle wants to share that strength with her younger sister as well as girls within her community who may be afraid to try new things or chase their dreams.”

Production Company: Tier Zero
Producer: Jamal Burger
Directors: Due Pinlac & Charlie Lindsay