McCAINS - “PUT MOM IN THE PICTURE"
Mother’s Day Campaign

“84% of Canadian moms say they're the ones responsible for taking family photos, which often means they're not able to be in the pictures themselves. So McCain is helping partners and kids to "Put Mom in the Picture".

Production Company: R+D Productions
Agency: Rethink
Client: McCains
Executive Producers: Steph Walker-Wells
Producer: Anna Jane Edmonds
Director/DOP: Vanesa Millado
Production Designer: Dominika Monika
Editor: Laura McMillan

PRESS

Why McCain Celebrated Mother’s Day by Putting Moms in the Picture

This Mother's Day, McCain is on a mission to celebrate the moms who bring us together by getting them in more family photos.

McCain launches Mother's Day campaign

McCain puts mom on the other side of the camera

What's Wrong With This Picture? Mom's Not In It

Mother’s Day 2023—how McCain Foods, Walmart and other brands are honoring moms